Ayscough launches conference agency

Business travel management company Ayscough Travel has relaunched its internal conference division to operate as a stand-alone entity. The company will be known as Agenda and will initially consist of seven personnel. It will be headed up by Sheila Broughton, who previously worked on the internal conference division. Agenda will be targeting its current client portfolio by offering additional services to these existing clients, as well as looking to develop new business across all sectors. Director of sales, marketing and account management Carol Bayntun said the decision was taken to operate the C&I division as a separate cost centre due to increasing demand from the conference industry. “We wanted to promote this side of our businessbecause while a lot of companies may have been going through a tough time, they still need to try to motivate their staff – they are a company’s main investment,” she said. “Whatever is going on in the world, companies still need to hold internal conferences.” Despite global economic slowdown, Bayntun remains convinced there is still plenty of business in the marketplace for a new player in the UK’s C&I industry. “We are approaching the market with economies of scale due to Ayscough’s large buying power and a specialist knowledge as we have worked in the conference sector before,” she said. Bayntun added that all this would enable the company to offer clients competitive rates and, with the knowledge obtained from Ayscough, to be able to get the most out of clients’ budgets.

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