Event planners anticipate one year recovery

The majority of meeting planners expect their business to return to normal within 12 months, following the effects of 11 September, according to a report published last month by the Grass Roots Group. The online report into the effects of 11 September on travel and event planners also found virtually no respondents believed it would take longer than one or two years for businesses to return to normal. Most respondents also thought the post-September cutbacks and setbacks were convenient excuses rather than casually connected. More than 50% thought planned economies were simply being brought forward. “We all have views on outcomes and almost certainly personal opinions will not correspond with these findings,” said Grass Roots event management director Neil Pace. “However, in order that we can act, the consensus of our market is important.” Further results found meeting planners looked for guidance from their company policy makers and the UK government ahead of associations; and least popular destinations at present were the US and the Middle East. The report was carried out via an online questionnaire with multimedia associate The Platform. More than 1,400 travel and event planners took part.

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