Perth is set to target UK incentive sector

Perth Convention Bureau is to launch a direct mail campaign targeting UK incentive planners in a bid to increase awareness of the destination. The campaign will source incentive buyers and invite them to visit Western Australia on a series of site inspections later in the year and early in 2003. Riding on the back of the Western Australian Tourism Commission’s UK campaign Be touched by nature, to be launched in early spring, the bureau will be promoting a range of nature-based incentive itineraries, as well as highlighting its conference infrastructure. “While international convention business currently accounts for 30% of the meetings held here, with the advent of increased infrastructure and capacity by 2004, we anticipate attracting the larger 1,000 plus European-based conventions,” said the convention bureau’s director of sales and marketing Jill Henry. Western Australia lost A$8.3m (£3m) in delegate expenditure following the cancellation of five conventions and a 17% drop in delegate numbers after 11 September and the demise of Ansett. Yet the bureau will be using A$80,000 (£30,000) of its allocations from the government’s A$5m (£1.8m) fight-back fund to run another campaign in March to stimulate the market. Work has now started on the Perth Convention and Exhibition Centre. Due to open in May 2004, it will offer a 2,500-seat plenary hall, a 2,125-seat ballroom, 19 break-out rooms and 16,500m2 of exhibition space.

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