Accor strengthens UK property quota

Accor strengthens UK property quota French hotel chain Accor is set to make major inroads into the UK meetings market with four properties due to open this year and a further three planned for 2003. The drive is being spearheaded by the launch of the group’s flagship venue, the Sofitel St James in May. New-build Novotels are also opening in Manchester, Leeds and Milton Keynes, with plans for three more properties at Southwark Bridge, Edinburgh and London’s Docklands by next year. “The new Sofitel property offers a sophisticated product with great flexibility, while our Rendezvous at Novotel brand is a guarantee of purpose-built conference facilities,” said Accor UK’s sales and marketing director for business and leisure hotels, Roger Smith. “We are on our way to building a critical mass in the meetings sector and our new locations will help us achieve this.”

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