AIME registers upsurge in UK buyer interest

Asia Pacific’s largest incentive travel trade show, AIME, has increased its number of hosted UK buyers, despite the difficulties of the global airline and economic situation. This year’s show is expecting 41 buyers from the UK, a significant increase from 28 in 2001. Held at the Melbourne Exhibition and Convention Centre, the show will take place from 19-20 February. “The strong pound is making the region a more attractive destination for meetings,” said AIME exhibition manager David Crooke. “Also, there has been an increase in venues and general infrastructure in the last few years.” Crooke added that ICCA statistics for 2001 and 2002 show more meetings are being held in the region than in Europe or North America.

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