BA to launch charter section in growth bid

British Airways is planning to set up a charter division to help boost its corporate offering in the light of 11 September. The process needed for clients to charter planes is still being established but the option is expected to be available early this year. The news comes in the light of the demise of two airline charter companies – British World Airlines and Flight Directors Aviation. "We expect the charter division to attract C&I groups," said BA leisure business development manager James Bell. "And while the meetings business seems to be holding up after 11 September, incentive activity has dried up completely and we hope the chartering arm will help rebuild this." BA’s C&I division has also been restructured. Its two account managers for group sales have taken unpaid leave, Jo Osman for nine months and Lindsay Williams for six months. Lisa Balsom has been appointed account manager for C&I. The airline has also introduced cut-price offers for the leisure market that it hopes will have a spin-off effect on the corporate market. "The Kids Go Free to Europe and One Day Sale campaigns were successful and we’ll follow this up soon," said Bell. "We hope this will build confidence about flying and show people are ready to travel again." Elsewhere, SAS Scandinavian Airlines has teamed up with Radisson SAS Hotels & Resorts to offer UK and Ireland meetings buyers the Conference Inclusive package, offering 33 daily SAS fights from London, Birmingham, Manchester and Aberdeen to seven Scandinavian cities, featuring 22 SAS properties.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS