Travel still seen as motivational

Corporate communication is so essential to business that the effects of 11 September on the industry will be less marked than in the wake of the Gulf War. This was one of the positive messages to emerge from the World Travel Market C&I forum. Chaired by TMO executive vice-president David Hackett, the debate looked at trends in the industry in the wake of the terrorist attacks and the precarious economic situation. The panel agreed travel was still the most effective motivator of staff and the challenge for agencies was to come up with more creative alternatives, such as short-haul programmes with greater scope for exciting activities.

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