HP:ICM & PCI enhance offer through merger

Live communications agencies PCI and HP:ICM, both owned by Cordiant Communications Group, have merged to offer corporate clients a more integrated service. "We’re hoping clients will benefit from the merger as there is a lot of industry knowledge between the two companies ranging from the automotive to the IT sectors, and we will be able to extract further purchasing efficiency out of our subcontractors," CEO Richard Bamford said. The agency’s name is currently under review. Major clients include Microsoft, Marks & Spencer, Toyota and GlaxoSmithKline.

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