Dubai establishes CVB for dedicated service

The Dubai Department of Tourism and Commerce Marketing (DTCM) is setting up a convention bureau to reinforce its commitment to the meetings industry. The bureau will come under the umbrella of the DTCM but will specifically market the Dubai World Trade Center (DWTC). It will be launched in 2003 to coincide with the joint meetings of the World Bank and the International Monetary Fund, to be held at the DWTC. The bureau will have sales and marketing representation in all of the 14 DTCM offices worldwide alongside the main base in Dubai. "The convention bur-eau will give meetings organisers a dedicated point of contact," said DTCM director for UK and Ireland Patrick McDonald. "Nobody has yet been appointed to the bureau but we have time to make the right choices. The bureau’s marketing campaign should start early this year to get the message out that Dubai is committed to business." The DTCM is also stepping up its marketing activity to restore confidence in the aftermath of 11 September. "Our message is business as usual for Dubai," said McDonald. "We will have an extra push in our marketing campaign for 2002 and aim for getting business back to normal by the middle of the year." The DTCM’s marketing will include fam trips, representation at Confex and EIBTM and the launch of a UK television advertising campaign. "We are also aiming to pull back the incentive business. As soon as the market picks up and people are confident again about flying then we expect to be back on form," added McDonald.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS