Dubai establishes CVB for dedicated service

The Dubai Department of Tourism and Commerce Marketing (DTCM) is setting up a convention bureau to reinforce its commitment to the meetings industry. The bureau will come under the umbrella of the DTCM but will specifically market the Dubai World Trade Center (DWTC). It will be launched in 2003 to coincide with the joint meetings of the World Bank and the International Monetary Fund, to be held at the DWTC. The bureau will have sales and marketing representation in all of the 14 DTCM offices worldwide alongside the main base in Dubai. "The convention bur-eau will give meetings organisers a dedicated point of contact," said DTCM director for UK and Ireland Patrick McDonald. "Nobody has yet been appointed to the bureau but we have time to make the right choices. The bureau’s marketing campaign should start early this year to get the message out that Dubai is committed to business." The DTCM is also stepping up its marketing activity to restore confidence in the aftermath of 11 September. "Our message is business as usual for Dubai," said McDonald. "We will have an extra push in our marketing campaign for 2002 and aim for getting business back to normal by the middle of the year." The DTCM’s marketing will include fam trips, representation at Confex and EIBTM and the launch of a UK television advertising campaign. "We are also aiming to pull back the incentive business. As soon as the market picks up and people are confident again about flying then we expect to be back on form," added McDonald.

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