Dubai establishes CVB for dedicated service

The Dubai Department of Tourism and Commerce Marketing (DTCM) is setting up a convention bureau to reinforce its commitment to the meetings industry. The bureau will come under the umbrella of the DTCM but will specifically market the Dubai World Trade Center (DWTC). It will be launched in 2003 to coincide with the joint meetings of the World Bank and the International Monetary Fund, to be held at the DWTC. The bureau will have sales and marketing representation in all of the 14 DTCM offices worldwide alongside the main base in Dubai. "The convention bur-eau will give meetings organisers a dedicated point of contact," said DTCM director for UK and Ireland Patrick McDonald. "Nobody has yet been appointed to the bureau but we have time to make the right choices. The bureau’s marketing campaign should start early this year to get the message out that Dubai is committed to business." The DTCM is also stepping up its marketing activity to restore confidence in the aftermath of 11 September. "Our message is business as usual for Dubai," said McDonald. "We will have an extra push in our marketing campaign for 2002 and aim for getting business back to normal by the middle of the year." The DTCM’s marketing will include fam trips, representation at Confex and EIBTM and the launch of a UK television advertising campaign. "We are also aiming to pull back the incentive business. As soon as the market picks up and people are confident again about flying then we expect to be back on form," added McDonald.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

Noisettes vocalist stars at Americana Music Association UK Awards

Noisettes vocalist stars at Americana Music Association UK Awards

London’s Troxy hosted the ceremony for 1,500 guests, featuring performances from special guests including Shingai Shoniwa.

Avantgarde London boosts senior leadership team

Avantgarde London boosts senior leadership team

Head of client services and operations director are promoted by the agency as it continues to grow.

What does the future of experiential events look like?

What does the future of experiential events look like?

Planning luxury experiential events needs to feel authentic, says Adam Blackwood of Private Drama Events.

How to treat your events like a start-up

How to treat your events like a start-up

Beta-test, prototype and iterate as you would for a tech product, says Set Creative’s Harry Osborne.

LATEST JOBS