Wallace spearheads UK live events office

Former managing director of Caribiner Europe, Mark Wallace, is heading up the launch of the UK office for live events firm Capital Events. Capital Events currently has a strong European presence with France being the dominant market and two offices in the US. The UK office will launch this month and be based in Chiswick. "It’s time the UK had a new agency," said Wallace. "We have the backing of a large European company and the experience to create great events in the UK. "For the first year of business, we are predicting a turnover of £2.5m for the UK office. Our plan is to build the English-speaking market so we are looking to expand in the US and have a strong presence in the UK," he added. "We will look to grow the business and in two to three years’ time we will float the company." The UK office currently has ten staff with a view to increasing to 25-30 in two years. "Within one year we also want to move the firm’s head office from Paris to London. We’re looking for a second London office in Holland Park." Capital Events’ UK clients include Microsoft and GlaxoSmithKline. Its European clients include Hewlett-Packard, Renault and Toyota. The agency is also investing in new media technology. One of its offerings is an internet management tool that clients to show their staff event material on their own intranets. Capital Events has a total number of 322 staff and 170 clients from the automobile, healthcare, consumer, and technology industries. It has an annual turnover of £85m.

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