Guernsey aligns it marketing strat

A group of C&I suppliers in Guernsey have set up a consortium designed to drive conference business to the island destination. Conference Guernsey is supported by the States of Guernsey Tourist Board and will be represented by Julie Watterston Associates (JWA). The firm will generate sales and handle enquiries. "We have a two-year plan that includes setting up a website and producing a brochure," said JWA head Julie Watterston. "We will also look to run fam trips and team up with the tourist board for exhibitions such as Confex and EIBTM." The five companies to set up the consortium are the Duke of Richmond Hotel, Joy’s Production Services, the Old Government House Hotel, the Peninsula Hotel and St Pierre Park Hotel. Members will be split into three categories depending on their relevance. "We are predicting a surge in business for our stakeholders as awareness of the conference facilities on Guernsey grows," said Watterston.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
LIVE UPDATES: Which international events are being cancelled

LIVE UPDATES: Which international events are being cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Coronavirus: Your furlough questions answered

Coronavirus: Your furlough questions answered

Experts answer key FAQs about the tricky decisions businesses need to make around furloughs and offer guidance on the job retention scheme.

Global venues being transformed into field hospitals

Global venues being transformed into field hospitals

Which international convention centres are becoming temporary hospitals to manage spikes in coronavirus cases?

5 ways events will change after coronavirus

5 ways events will change after coronavirus

WRG’s Ben Atherton predicts how the industry might adjust when normality returns to live events.

Majority of event professionals fear job cuts

Majority of event professionals fear job cuts

Part four of C&IT’s global Impact of Coronavirus Report, we find out which regions are most concerned about job security.

In pictures: Events industry joins nationwide NHS tribute

In pictures: Events industry joins nationwide NHS tribute

As the UK came together to thank frontline healthcare workers, venues did their bit to mark the occasion.

Fears freelancers will be forced into debt despite UK chancellor’s intervention

Fears freelancers will be forced into debt despite UK chancellor’s intervention

Relief for freelancers welcomed by HBAA chair amid concerns many will have to take out loans before a payout in June.

How many MICE businesses have a complete travel ban in place?

How many MICE businesses have a complete travel ban in place?

Nearly 2,000 MICE professionals reveal whether their company has banned business travel in part three of C&IT's Impact of Coronavirus Report.

Events industry applauds ExCeL's hospital transformation

Events industry applauds ExCeL's hospital transformation

The conference venue is expected to be ready for action as a huge coronavirus hospital by next week.

‘Kill the agenda, it gets in the way of creativity’

‘Kill the agenda, it gets in the way of creativity’

A detailed event schedule doesn’t leave much room for flexibility or self-expression, says INVNT’s Adam Harriden.