AACVB expands in bid to boost region

The Asian Association of Convention & Visitors Bureau (AACVB) is stepping up its marketing campaign to expand its membership with the aim of being more representative of the region. At its recent annual general meeting (AGM) in Okinawa, the body discussed membership issues. Plans were set out to push up the number of members from the existing ten. The AACVB has subsequently written to industry bodies in India, Sri Lanka, Vietnam, Myanmar and Cambodia, inviting them to join its association. However, the Japan National Tourist Organisation (JNTO) is resigning its membership at the end of the year due to budget restructures. "I cannot justify our membership in cost and performance," said Yoshiya Iida, JNTO executive vice-president and director of the Japan Convention Bureau. Also, the Korea National Tourist Organisation did not attend this year’s AGM due to general budget restraints. At the AGM, proposals were also made to encourage the formation of national or city-wide C&I organisations to foster member countries’ hosting capabilities. AACVB outgoing president Rosvi Gaetos maintains the need to promote Asia. "We see the regional marketing of Asia as necessary," she said. Gaetos will be replaced by the director general of China National Tourism Administration’s marketing and communication department, Shen Hui Rong. Currently, the AACVB’s existing members include China, Hong Kong, Indonesia, Japan, Korea, Macau, the Philippines, Singapore and Thailand.

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