Singapore alliance to boost C&I share

Singapore is pushing for an increased share of the Asia-Pacific C&I sector after the launch of a joint advertising and marketing campaign between tenlocal industry partners. The Singapore Intelligence Centre seeks to build awareness of the integrated events infrastructure located in the Suntec City, Marina Square and Raffles City areas of the city. This includes 24,000 metres2 of exhibition and convention space, 5,000 hotel rooms, 1,000 shops, 300 restaurants and a new performing arts auditorium, which opens in 2002. Members of the strategic alliance include the Singapore International Convention and Exhibition Centre (SICEC), local hotels, Singapore Airlines, and the Singapore Tourism Board (STB). "With the strength of the Suntec brand, the event infrastructure in Singapore is unrivalled," said SICEC deputy general manager of sales and marketing Jim Papineau. STB officials in London believe the project will complement existing marketing campaigns. "It will promote Singapore as one of the world’s premier MICE destinations to the UK industry. We hope this initiative will encourage decision-makers in the UK to choose Singapore for their events," said STB regional director for London Nicholas Kao.

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