Mixed reception for PATA show

Feedback from exhibitors at the Pacific Asia Travel Association (PATA) Travel Mart, held in Singapore in April, has been mixed despite the number of buyers exceeding sellers for the first time in the show’s history. “Neither the quality nor the quantity of the buyers was high,” said Maarten Groenveld, representative for the Myanmar Tourism Promotion Board. “We are happy to give information, but there were too few, uninterested buyers.” Other exhibitors were positive about the show. “I met some reputable Asia buyers, so the quality was there,” said Sharon Fraser, director of sales and marketing for Beijing’s Radisson Plaza State Guest hotel. There was also criticism of the decreased size of the show as well as visitor numbers, compared with previous years.However organiser Reed Travel Exhibitions’ managing director, Tom Nutley, said: “Research shows 90 % of buyers will return next year.”

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