Hilton makes a bid for Scandic group

Hilton Group is set to expand into the Nordic region after tabling a £612 million bid to buy the area’s largest hotel group, Scandic. The deal, which has been recommended to the company’s shareholders by the Scandic board,will hand Hilton154 hotels in northern Europe. It will also double the company’s German presence. Currently there are nine Hiltons in Germany and a similar number of Scandic properties, all of which are business hotels geared to the corporate meeting sector. Hilton Group spoke-sperson Tricia Field believes the purchase will deliver long term benefits to the C&I sector. “The major area for growth is greater Europe. Scandic offers a geographic position to allow us to dominate four European markets,” she said. “There is currently only one Hilton in the Nordic countries, in Copenhagen, and that only opened this year. Scandic has 133 properties there and is a wellinvested chain. “We will introduce the Hilton Meetings package across all 154 Scandic properties, so meeting planners can enjoy similar standards in the Nordic region as they associate with the Hilton brand elsewhere. This is a choice they have not had in the area before.” Officials at Hilton have initially identified 37 Scandic hotels to be rebranded as Hiltons. Others will follow, leaving more than 100 – all in the Nordic region – under the Scandic brand. Hilton’s rooms inventory will increase by 26,459 when the deal is ratified, which is due at the end of June.

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