Agency Focus: The C&IT Challenge

The brief is to drive sales of a new electrical product at a retail call centre and includes pre-event marketing, with a five-day incentive trip for 40 delegates as the main reward. A trip to Marrakech, nestled in the Atlas Mountains, would suitably incentivise the sales people here. Top performers would stay at a resort providing activities from shopping in the souks to camel trekking.

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