David Perl, chief executive of crisis management specialist Docleaf, warned of the dangers of not having a recognised action plan in place and not being up to speed with fundamental details.
In the first of two sessions from Perl, just six out of 18 corporates were aware of a specific crisis-management plan for their events. "Go back and find out exactly what plans are in place," Perl said. "As soon as an accident hits the news, you are potentially leaving the person on the front desk to field the calls."
Royal Mail head of events Sally Blakeney - one of those who said her company did have a solid crisis plan - said it was as much about logistics as breaking bad news: "Even simple details like delayed flights mean you need to know how to contact all those affected," she said.