Short and sweet is the message

"And now, a few words from our sponsors." How often have you heard that phrase at the start of a conference and felt your energy sapping away? Just as things get going, a rambling monologue from a stranger who blithely ignores the plea to stick to schedule and insists on revealing their firm's five-year plan to a wilting crowd.

Become a registered user

To continue reading this article you need to be registered with C&IT. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Please enter your details

Forgotten Password?

For online access to citmagazine.com you need to register. Registration is free and will allow you to access three articles a month.

Register here

For unlimited access to citmagazine.com you will need to subscribe here or take out a 10 day free trial.

Having trouble signing in?

Contact Customer Support at
customer.service@haymarket.com
or check our frequently asked questions about signing in to the site.