It takes guts to dare to be different

Giving an annual event a new twist is a challenge many C&I planners will recognise. Creating a new experience while maintaining the core message for delegates who have attended year on year may sound easy, but to make a big impression, you have to gamble with the original formula. So well done to Duncan Reid and his team for attempting just that with this year's International Confex.

by Yasmin Razak, Editor

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