In person: Caroline Earley - Events and promotions manager, Nissan (GB)

A passionate environmentalist helping to drive car sales and a live-marketing advocate who cheerily admits that she has little time for hobbies because of a "really bad" work/life balance, Caroline Earley, events and promotions manager at Nissan, is a woman of contradictions. That's not to say she's in the wrong job. Her conviction and passion for events shine through. "With this job you get to visualise, structure and deliver a creative project," she says. "You're not desk-bound, there's variety and very few other roles allow that."

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