DUBAI - Flower of the desert - Deserts and hotels are only part of Dubai's appeal. Its ancient culture is a big draw too, reports Amy Pemble

Sun, sand and sea are not the only things Dubai has to offer an incentive group; culture, history and sightseeing are also on offer. The destination is now a cosmopolitan, opulent and luxurious C&I hub and its popularity in the UK market is a testament to this.

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