Aruba - Treasure island - Far off and forgotten in the islands of the Caribbean, Aruba is quietly making a name for itself among UK c&i buyers, thanks to its volcanic landscape and varied cultural history

Meetings organisers may know Aruba from the Beach Boys' Kokomo song; more recently it could have been seen on the television programme Blind Date. But as an incentive destination for the UK market, the Dutch-Caribbean island remains relatively obscure. But now the Aruba Convention Bureau (ACB) is making an effort to change this, hoping to attract increased business before too long.

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