London Incentives - Out and about - Meetings have traditionally made the running in London. But now the city is pushing the incentive market, with diverse activities such as amphibious tours of the city

With pounds 6bn worth of investment in venues, London has the tools - and the talent has not been slow to take advantage. The inauguration of attractions such as the Tate Modern and the Millennium Bridge has, despite a few wobbles, announced the city's arrival on the world stage as the ideal location for a group incentive trip.

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