Case Study - Fast track launch for BP - With a lead-time of just under four weeks, BP asked Moving Venue Management to stage the launch of its new logo, keeping things under wraps until the last minute
25 October 2000
by AMY PEMBLE
It was difficult to read the papers or watch the news at the end of July without seeing or reading something about the BP new branding launch For such a prestigious and public event, BP's facilities company, Johnson Controls, brought in the agency Moving Venue Management (MVM) to co-ordinate and produce its launch in Sunbury.
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