Editorial - Behind the glamour the real work starts
25 October 2000
by COLETTE DOYLE
Just three weeks into my new job and the invites are piling up already. A car launch in Cannes, a familiarisation trip to Nepal, dinner at the Mandarin Oriental: it would be only too easy to let yourself be seduced by the industry's glamorous veneer. Envious onlookers may choose to believe that life in the c&i business consists of nothing more than an endless whirl of socialising, sipping cocktails and sampling lavish hospitality. I suspect, however, that this is far from being a true representation of affairs.
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