MIA acts to stem the fall in subscriptions

The Meetings Industry Association (MIA) told delegates at its AGM that it had lost around 110 members since August 2003, worth £22,000 in subscriptions, leaving it with 611 paid-up members.

Chief executive Jane Evans said the association has been out of touch with members but that it was "talking to those it had lost to find out what went wrong".

In a recent survey, members criticised the association's Hospitality Assured-Meetings (HAM) standard, saying the process should be cheaper, faster and more focused on the customer standards relevant to the meetings industry. They also wanted more opportunities to meet and target buyers.

Evans said that feedback will help the MIA create the right offering for existing members and to attract new ones.

"We want 950 quality members by 2006, all satisfied by the benefits and services we offer," Evans said. "We are responding to requests to be less London-centric with regional workshops, including a Disability Discrimination Act seminar on 29 April in Nottingham.

"We are also freeing up resources for more face-to-face events by reducing overheads," she said.

Since the AGM, 20 members have renewed their subscriptions.

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