CORPORATE ENTERTAINMENT: Seriously entertaining - Corporate entertainment is moving away from traditional marquee-style hospitality in favour of events with greater audience participation. Colette Doyle reports

The phrase 'corporate hospitality' has traditionally evoked images of a day at the races, marquees at Wimbledon or a leisurely round of golf at upmarket country houses. Corporate entertainment, on the other hand, covers a much wider range of experiences. Often it implies a more customised event, involving greater creative input. And while hospitality is usually offered only to a company's clients, entertainment can also extend to events put on for employees.

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