CASE STUDY: Kellogg's Olympic prize - Kellogg's packet-top prize of a trip to the Sydney Olympics raised high expectations among the winners. But agency Sportsworld was equal to the task, as Jennifer Creevy found out

For most people, the excitement of the 2000 Sydney Olympic Games was confined to the television. But for 40 entrants of various Kellogg's competitions, all this changed when they won a six-day trip to the event.

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