London-based event management and production firm Exclusive Events has rebranded itself as Fireball Live Communications.
The 12-year-old firm held a launch party at Lincoln's Inn Fields for its clients, to emphasise the need for live events.
The company also used the occasion to launch its Geostructure product, now available for hire.
'We welcome the new age of expanding global communications, but still believe passionately that the core values of the way we communicate in business are at risk,' said Fireball chairman Peter Cowie. 'We may be communicating faster, but we're not getting closer. We're missing out on opportunities for face-to-face contact. Today's business needs more live communications, meeting people in the flesh.'
Fireball creates events for clients in four key areas - sports hospitality, product launches, corporate parties and conferences and incentives.
'We have invested in new creative resources and partners, to create the most exciting solutions to meet our clients' criteria exactly,' added Cowie. 'Our offer is now hotter than ever before.'
Fireball's Geostructure is a semi-permanent structure set up in central London that can be adapted to fit any area and used for all types of events.