The ITMA Awards: The Max Cuff Award
Max Cuff was the founder and secretary general of the ITMA. He also created the blueprint for the ITMA Awards. A man of inspiration who was never afraid to explore new avenues of thought, Max's name was posthumously given to a special award. This discretionary award is presented by the ITMA to individuals who are deemed to have made a significant contribution to the world of corporate events and motivation.