Case Study: Renault blast

Concorde fitted the bill perfectly for the launch of Renault's Modus model to almost 100 journalists, reports Ben Lerwill. It was once the supersonic domain of the social and business elite; champagne fizzed through the lower stratosphere and the Atlantic became a mid-afternoon hop. Concorde has gone down as one of man's greatest feats of engineering, so even in retirement it made a fitting backdrop for a recent Renault car launch.

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