Case Study: BSkyB winners talk Italian

Using the launch of The Italian Job on Sky as its theme, the company held its annual Satellite Retailer of the Year contest. Kerry Baggott reports. The plan was flawless ... the job was executed perfectly ... the escape was clean. It was Venice meets London and The Italian Job all over again, as 20 shiny Mini Coopers screeched off the driveway of the Royal Garden Hotel on London's Kensington High Street. The occupants were in search of treasure, but unlike the film there was no gold bullion to be had and it would have taken a lot more than 20 Minis to bring the streets of London to a standstill.

by

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: customer.service@haymarket.com
Call: 020 8267 8121

Register for
a Free Trial

  • Limited free articles a month
  • Free email bulletins

Register

Become a subscriber

From £45 a quarter

  • Full access to citmagazine.com
  • VIP invites to C&IT's award winning forums
  • C&IT Magazine
  • Plus lots more including our State of the Industry Report.

Choose a Plan