Case Study: BSkyB winners talk Italian

Using the launch of The Italian Job on Sky as its theme, the company held its annual Satellite Retailer of the Year contest. Kerry Baggott reports. The plan was flawless ... the job was executed perfectly ... the escape was clean. It was Venice meets London and The Italian Job all over again, as 20 shiny Mini Coopers screeched off the driveway of the Royal Garden Hotel on London's Kensington High Street. The occupants were in search of treasure, but unlike the film there was no gold bullion to be had and it would have taken a lot more than 20 Minis to bring the streets of London to a standstill.


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