Kennedy took up the post on 1 November, which adds to his duties as the chairman of the Meetings Industry Association.
His remit is to oversee the show, along with AIME and LACIME - the other MICE events operated by Reed Travel Exhibitions.
Kennedy will work alongside current show director Debbie Jackson until after the 2004 event in Barcelona later this month.
Jackson's move within the company has yet to be announced.
Kennedy said: "My aim is to enhance all three shows by providing greater return on investment for exhibitors and even better value for buyers."