Austria: A broader appeal

Faced with growing competition from rivals Hungary and Croatia, Austria's conference sector is keen to attract UK buyers with a mix of old and new. Clive Walker reports on its progress. While Austria currently attracts a significant amount of Europe's meeings business, up-and-coming destinations such as Hungary and Croatia are greedily nibbling at its share. To keep new contenders at bay, Austria is busily honing its C&I offering.

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