Coastal Resorts: Selling the sea

With a co-ordinated push in investment and marketing, the UK's resorts are proving increasingly popular for all kinds of meetings. Belinda Gannaway reports. The UK's coastal resorts have had something of a rollercoaster ride in terms of popularity in recent decades. But for most of them, concerted marketing efforts and a rediscovered love affair with 'seaside chic' on the part of the domestic traveller have done much to restore their fortunes.

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