Smaller firms are staying strong in these tough times

Over the past two years, I have been expecting to see a fall in the number of start-up agencies and in the survival rate of C&I newcomers, but it hasn't happened. Instead, it seems that fragmentation has continued, with individuals taking the plunge and leaving to work for themselves. This flies in the face of the frequently held view that larger agencies are more likely to survive in troubled times.

Become a registered user

To continue reading this article you need to be registered with C&IT. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Please enter your details

Forgotten Password?

For online access to citmagazine.com you need to register. Registration is free and will allow you to access three articles a month.

Register here

For unlimited access to citmagazine.com you will need to subscribe here or take out a 10 day free trial.

Having trouble signing in?

Contact Customer Support at
customer.service@haymarket.com
or check our frequently asked questions about signing in to the site.