THE ITMA AWARDS: BEST UK EVENT - THE JLA AWARD

GOLD

With a team of more than 600, MVM marked the opening of the channel tunnel rail link through a high-profile launch that unfolded through a series of events held in three locations on two consecutive days.

They included receptions, lunches, dinners, parties, exhibitions and live satellite feeds.

It began with a reception in London before moving to a specially-erected presentation area at Waterloo for a speech by Tony Blair. The next stage took place at a site in Folkestone next to which Eurostar trains pass.

It climaxed with the rear walls of the auditorium pulling back to reveal two Eurostar trains on the track.

A marquee structure at Leeds Castle containing a reception area, exhibition, dining space and auditorium also held 1,200 guests for lunch, presentations and an exhibition. After a hosted lunch on day two, another 1,200 guests arrived for a celebratory party.

SILVER

When Roche Products requested an event to encourage teamwork among two newly merged departments, Penguins Events put together an activity day with a difference.

It sourced a community-led project, carried out risk assessment and provided the equipment for an eight-hour, off-site day. It involved an 80-strong team constructing a boardwalk along a nature reserve on the south coast.

In feedback, 95% of delegates felt the day achieved closer working relationships.

BRONZE

When it was agreed that a conference on urban issues had to be dynamic, The Event Organisation Company developed an intensive event in Birmingham. This comprised panel sessions, an exhibition, fringe events and themed sessions with innovative formats.

GOLD

Clients: London and Continental Railways (LCR) and Eurostar

Agency: Moving Venue Management

Production company: Fisher Productions

Discipline: Product launch

Destination: UK

Venues: Leeds Castle, Maidstone; Sandling, Folkestone; London Marriott

Hotel County Hall

SILVER

Client: Roche Products

Agency: Penguins Events

Discipline: Corporate event

Destination: South coast of England

Venues: New Place, Shirrell Heath; East Head Spit, West Wittering

BRONZE

Client: Office of the Deputy Prime Minister

Agency: The Event Organisation Company

Discipline: Corporate event

Destination: Birmingham, UK

Venue: International Convention Centre

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