Good hospitality at shows is something of an event in itself

The invitations to this year's round of trade shows have already arrived, with optimistic predictions from the organisers that they will be bigger and better than ever. In reality, visitor numbers are dwindling and organisers confirm that shows are really a PR and networking exercise, rather than an opportunity to gather information, a process more effectively achieved via the internet.

by Lynne Morris, managing director, LCM Communications

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