Will events outfits seize the initiative for new business?

A recent article in Marketing magazine has hinted events could become the new black of the communications spectrum. It reported designers are the latest devotees to the art of face-to-face dynamics. According to leading design agencies, the live reveal is now an essential component of any new corporate identity project. When media attention is crucial to a project's success, a high-profile event is the best way to get noticed.

by Sarah Webster, director of Webster Wright Marketing Solutions

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