SCOTLAND: Brand identities

The launch of Event Scotland is part of a series of initiatives to attract major international events. Sarah Wild investigates how marketing its iconic venues is helping to lift the country's profile.

by Sarah Wild

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: customer.service@haymarket.com
Call: 020 8267 8121

Register for
a Free Trial

  • Limited free articles a month
  • Free email bulletins

Register

Become a subscriber

From £45 a quarter

  • Full access to citmagazine.com
  • VIP invites to C&IT's award winning forums
  • C&IT Magazine
  • Plus lots more including our State of the Industry Report.

Choose a Plan