OPINION: Sounding off - Procurement may breed consistency, but blur our ethos

There is much talk at the moment about the rise in prominence of client procurement directors. Their requirement for minutely-detailed agency responses to RFIs and RFPs comes at a time when pressure on margins, the economic downturn, SARS and fear of international travel are already making many of us wonder - whatever next?

by Stephen Cooper, director of World Event Management

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