ATC gives Rodber Thorneycroft job of steering drive
The Australian Tourist Commission (ATC) has handed Rodber Thorneycroft the task of creating, and managing its largest-ever business tourism push. A five-day programme themed around the Rugby World Cup kicks off at the England v France friendly at Twickenham on 6 September. Team Australia, the ATC's C&I initiative, is targeting more than 100 British and French corporations. Rodber Thorneycroft's telemarketing team will identify buyers and make appointments for a series of meetings and events in London and Paris.