IN PERSON: Simon Elliott, Managing director, Chrysler & Jeep (DCC UK)

Simon Elliott has experienced both sides of incentives. His first foray into the motor industry was at Volkswagen Audi where, as a sales adviser, he won incentives to Las Vegas among other places. Now, as managing director of Chrysler & Jeep at DaimlerChrysler UK, he has overall budget control for all C&I activity and is responsible for around 40 events a year.

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