IN PERSON: Josephine Rudkin-Binks, Director of sales, IBR

Josephine Rudkin-Binks' career in venue-finding started on the other side of the fence with a job as a sales manager at a Surrey hotel. It was here she learned this is an industry in which it is best to expect the unexpected, when, one day, a cow wandered into reception. "It was a country house hotel and the cow just suddenly appeared," she recalls.


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