'It's how you learn from mistakes that's important'

A-List 2020: Tom Bryant, senior sales manager at GOTO Events.

What kind of events do you work on?

It can vary from a senior leadership team heading into the Lake District for a few days' survival experience, or a huge company-wide kick-off. 

What's been the highlight of your career so far?

Organising a big charity focused team event for a client that wanted to give back to the community was amazing. We created all sorts of different items to go into a special needs playground and activity centre.

What's the most important lesson you've learned?

How you deal with mistakes, whether they are yours or someone else's. We work in events, things happen, but it's how you react and learn from that.

Do agencies do enough to develop young talent?

Not originally being from an events background I can't say how I have come 'through the system' as such, but I think what helped me to develop was being thrown in the deep end as quickly as possible. It's sink or swim sometimes, but it makes you learn quickly. 

As for development, it's down to the type of leadership team you have. 

What would be your dream event to work on?

My favourite city is Rio de Janeiro, so staging some sort of huge company celebration or incentive there would be pretty epic. Something fun and competitive during the day, taking in the city for what it is, followed by a sort of street party with Samba bands, DJs and loads of caipirinhas. 

What song would you walk on stage to at a big event? 

Got to be Sweet Caroline by Neil Diamond.

You can read about more of our A-Listers on the A-List 2020 hub.

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