'We need to create virtual events that offer personalised experiences'

A-List 2020: Catherine Hills is head of events at The Travel Professionals.

What kind of events do you work on?

Corporate events mainly; conferences, corporate parties, team-building, incentive trips, etc.

What's been the highlight of your career so far?

My current position and having the opportunity to start my own events department - it's definitely a challenge, but very exciting! I also organised an incentive to New Orleans and loved the destination; it is full of culture, great cuisine and parties. I would highly recommend!

What's the most important lesson you've learned?

If a problem arises, stay calm and prioritise finding a solution – stressing over what went wrong in that moment won't help.

Do agencies do enough to develop young talent?

Internships and placements are common in event agencies and I think are great for giving young talent experience. Every agency I have worked for has offered these and most of the time has led to the intern being offered a job.

I did a placement myself and it helped me develop practical skills and made me more employable when looking for my first job.

What needs to change in the events industry?

Nothing beats a live event, but with the current impact the pandemic is having on the industry it highlights the need to develop how we use technology online to create virtual events that offer inclusive experiences for attendees, which are innovative and personalised. 

What song would you walk on stage to at a big event?

Shut Up And Dance by Walk the Moon (it's my jam).

 

You can read about more of our A-Listers on the A-List 2020 hub.

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