What kind of events do you work on?
It ranges from exhibitions of 200-2000 attendees to conferences and incentives. My main project is an expo for 250 suppliers of a retail chain to 1000+ store owners.
What’s been the highlight of your career so far?
Planning a trip for over 200 attendees to Switzerland. The highlight came when joining the final group up in Crans Montana at the Omega Golf Masters on the last day with all of my colleagues who supported onsite. It was lovely to celebrate the success of the event with our client.
What's the most important lesson you've learned?
The importance of trust and relationships between both agencies and suppliers and agencies and clients. Knowing everyone we work with and for are supportive makes a huge difference.
Do agencies do enough to develop young talent?
Setting dedicated time aside and making it part of wider company objectives helps it become a key focus point for the company. We have a buddy scheme so new talent goes for lunch and has sessions with their buddy to identify any areas where they may need support.
What needs to change in the events industry?
Adding a week to every deadline would be great! Seriously, the main change would be the stigma and expectations around our role. I'd love for everyone to understand the amount of work that goes on behind the scenes and the value agencies add.
What job would you be doing if you weren't in events?
I'd love to be part of the film industry – I love the input that goes into producing films and location shoots would be pretty awesome.
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