Case study: Event Tech Awards at Troxy

Guests were served drinks on arrival by a robot waiter at a ceremony rewarding the year's greatest innovations.

Following on from the first day of the Event Tech Live show, Troxy hosted the seventh edition of the Event Technology Awards on 6 November 2019; welcoming 450 guests who were celebrating the best of event technology from around the world. 

In the spirit of technology, drinks were served on arrival in the main auditorium by a robot waiter.

Winners on the night included: Eventbrite for Outstanding Contribution, Lineup Ninja for Best Technology Start-Up, Whova for Best Event App and Jomablue for Best Ticketing Technology and Best Visitor Registration Technology.

Comedian Hal Cruttenden, who has appeared on Have I Got News for You and Live at the Apollo, hosted the awards ceremony and his wry, gentle humour was a hit with the winners and the audience. 

Activities were set up for guests, including a magician and photo booth, where attendees took lots of photos and selfies. The 23 tables spanned Troxy’s lower floor in front of the stage and a circle of tables on the upper floor. 

Troxy’s in-house AV equipment was well utilised, with the main display screen moving between the speakers, winning teams and individuals during the awards ceremony. Large illuminated letters spelling out #EventTech on Troxy’s main stage provided the backdrop for the awards. 

The space was transformed for the afterparty when the central tables were removed for a DJ who closed the night, and the main dance floor in front of the stage was created.

Challenges

As the audience were all event professionals, the aim was to keep the ceremony simple and free of gimmicks, giving the audience space and time to network and meet new people. 

It was important to ensure the technical elements were spot on - with lighting and sound being eyed up by all those in the room. 

A unique element of the event was the integration of some of the technologies featured within the awards including AI waiters, apps to vote live and special presentation facilities, which were brand new to the market. These were all incorporated to give a subtle high-tech edge to the event.

The team at Troxy worked alongside Kizzy Allott, event director for the Event Tech Awards (ETAs), who said: “I think the main challenge for us is always juggling timings – the week is quite a hectic one.

"On the day I had to dash between the ops office at the Event Tech Live Show at the Truman Brewery over to Troxy, to help set up for the event and get everything sorted in a couple of hours. But, with thanks to the Troxy team, we managed to pull it all off, swan-like I hope!"

Verdict

“We love bringing the ETAs back to Troxy, it’s a great venue," said Allott. "We always embrace the art-deco theme, ironic really for a show dedicated to modern technology, but it looks great and each year we’ve managed to do something a little different. 

"Troxy’s east London location is perfect for us as our sister show Event Tech Live takes place on the same date at the Old Truman Brewery. 

"The team at Troxy work really hard to ensure our event runs smoothly, we look forward to working with them on future projects.”

Fact file

What: Event Tech Awards

When: November 2019

Where: Troxy, London

Who: 450 guests

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