Adrian Frantom has joined creative agency Production Bureau as its new commercial director.
Frantom will join the executive team led by the agency’s founder and owner Ian Greenfield and alongside Sally Ann Edmonds and Ed Snowling.
For the last eight years, Frantom has been a mentor and business consultant at Production Bureau. In his new role as commercial director, Frantom will focus on partnering with clients on events that create behavioural changes in attendees.
“His knowledge of the pharmaceutical industry combined with his passion for people development, has been an integral part of our development as a business,” said Greenfield.
“At a time when we are facing considerable challenges as an industry, having his skills as part of our armoury will be crucial as we rebuild our business and return to the year on year growth we were predicting in 2020 and beyond.”
Frantom said: “All our clients have been impacted by the pandemic and are going through significant changes at the moment. We are constantly evolving and adapting our offering to support their needs.
“We need to be listening to what is happening in our customers' worlds and not only identifying what they need today but also looking at what they may require tomorrow.”
Frantom previously held the role of head of conferences and events at AstraZeneca before joining Production Bureau as a consultant.
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