Will IMEX America go ahead in September?

The annual event industry trade show takes place in Las Vegas, which is reopening its casinos today.

Las Vegas, USA, where IMEX America is due to take place in September
Las Vegas, USA, where IMEX America is due to take place in September

Las Vegas reopens its casinos today as America and the wider world continues its gradual recovery from the shutdown caused by coronavirus. 

With IMEX America due to take place in Las Vegas in September, we asked Carina Bauer, CEO of the IMEX Group what the likelihood of it happening was.  

"We have been watching and evaluating the evolving situation closely over the past few weeks; as well as keeping in close contact with our partners and exhibitors," said Bauer. 

"We made a commitment to our exhibitors and to the industry that we would make a final decision on IMEX America by the middle of June, based on the information available at the time.

"This will give both our team and the industry sufficient time to prepare.”

Last week C&IT reported that the Hong Kong Convention Centre had held its first event since lockdown, but the pace at which live events are returning is very different from country to country. 

Maria Phelan of the Las Vegas Convention and Visitors Authority said that it was too soon to predict when MICE events will return, but they were excited to welcome visitors back to the casinos.

She said that public and private gatherings of more than 50 were still prohibited in the state of Nevada and gave more detail on its plans for a phased return. "We moved into phase two of our state-specific plan to re-open, Nevada United: Roadmap to Recovery, on Friday 29 May and this is expected to last 2-3 weeks if all goes well. 

"We won’t know until Governor Sisolak actually announces phase three if the number of people allowed to gather will increase."

Countries such as New Zealand and Germany have been leading the way lately in allowing large gatherings and live events to take place once again. But that kind of progress could be some way off yet in America, where the daily death toll was still above 1,000 people for the past 24 hours.  


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